Safi believes film was never meant to be mediocre. Nor to be an easy copy-paste. It should document the exceptional, introduce a new perspective – and, who knows, make a change along the way. Therefore, he sees himself as a vehicle that helps to get stories out there that add something positive to the world.

His purpose-led way of working is rooted in his master’s degree. While studying Earth Sciences, Safi noticed how important messages got lost in incomprehensible academic lingo and scientific jargon. Why not opt for language everyone could fathom, so that crucial information would actually reach and be understood by more people?